Managing Corporate Social Responsibility. A Communication Approach
Электронная книга
- Автор: Coombs W. Timothy
- Издатель: John Wiley & Sons Limited (prof)
- Год:
- ISBN: 9781118106655
- Цена: 6554.49 Руб.
Сила в знании, и книга - основной носитель познаний. И это ещё не всё! И вот потрясающий образчик такого рода работы, которая помогает увидеть новые пути к познанию мира финансов и бизнеса и изменению личного благосостояния - "Managing Corporate Social Responsibility. A Communication Approach"
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Нет сомнений, что "Managing Corporate Social Responsibility. A Communication Approach" поможет вам в деле изменения личного благосостояния и поможет по новому взглянуть на проблемы в финансовой области и их решение.